Assel Zhakupova
Brand mind, creative gut
New to Contra
Assel is building their profile!
COCO Streetfood Kitchen - Brand & Community Building
COCO started as a local street food restaurant in Almaty. My challenge was to turn it into something more: a brand with a real community around it.
I built that community through culture. Started with nano influencers who...
Create a brand strategy workbook for small brands to evaluate their projects and come up with new strategy ideas.
It is a working tool for founders who'd rather have a brand than a Pinterest board.
Most brand strategy templates sold online are decorative. They ask you to...
inDrive.Groceries is an online grocery and ready-to-eat delivery service with a 15-minute promise. The product launched in 2021 under the name Choco Рядом and was later rebranded as part of the inDrive ecosystem.
I joined the team at a pivotal moment — the launch of a new...
