Building a Street Food Brand into Almaty's Cultural Hub

Building a Street Food Brand into Almaty's Cultural HubBuilding a Street Food Brand into Almaty's Cultural Hub

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Assel Zhakupova

• 1d

COCO Streetfood Kitchen - Brand & Community Building

COCO started as a local street food restaurant in Almaty. My challenge was to turn it into something more: a brand with a real community around it.

I built that community through culture. Started with nano influencers who already had genuine followings in the city - people who brought atmosphere, not just reach.

Then connected the brand to music culture: what began as small DJ sets inside the restaurant grew into two large-scale street food festivals, bringing together local musicians, artists, skaters, and creators.

We brought in guest chefs from abroad - including Underdog and Leytonstone Tavern from London and built events around those collabs: food, music, limited merch, sticker packs with local communities.

The result: COCO stopped being a restaurant and became a cultural gathering point for Almaty’s creative youth.

Brand Strategy Event Planning Canva Instagram Slack Community Engagement

Faith Oladele

• 1d

Well curated 👏

Agnese Pulvirenti

• May 25

A few months ago, I had the pleasure of creating the brand identity for Stella's Snacks, a small snack bar located within Mason & Fifth, a hospitality brand known for combining luxury with a home-away-from-home atmosphere. The identity was inspired by Stella, the beloved dog who greets guests at reception. By positioning Stella as the brand’s mascot and name, we could create a visual identity reflecting the warmth and personality guests already associate with their stay. This approach allowed the snack bar to feel instantly familiar and personal, reinforcing Mason & Fifth’s emphasis on community and comfort. We created a cheerful, character-driven brand that elevates a simple snack offering into a memorable part of the Mason & Fifth experience. Working closely with the Mason & Fifth team, I crafted a brand built around bold, rich colours, a suite of custom playful illustrations, and a friendly tone of voice. Together these elements capture Stella’s lovable personality while creating a distinctive, light-hearted brand that stands proudly within the Mason & Fifth ecosystem. I hope you love it as much as we do!

Completed work

Brand Design Graphic Design Illustration Adobe Illustrator Canva Figma

Boluwatife Delight

• May 26

This is one of the best design have seen so far today.... Nice palette

Filip Panov

max

• May 25

Few more scenes of the RFNE.'s Branding & Packaging design 🧪 A precision metabolic support system engineered for high performers, a silent operating infrastructure designed to stabilize the body’s baseline and unlock elevated performance across training, focus, and recovery. Rooted in the concept of the bridge, the identity carefully balances scientific rigor with quiet luxury, creating a presence that feels both clinical and sophisticated.

You can see full project and narrative here

Feel free to like, comment and follow, kindly appreciated.

Packaging Design Brand Design Graphic Design