Asmar Hasan
Web developer helping DTC brands ship faster and convert
New to Contra
Asmar is ready for their next project!
Everyone obsesses over new traffic. But roughly 60% of DTC revenue comes from customers who already bought once.
And the math on new customers is brutal right now. With acquisition costs up 40 to 60% since 2023, most brands lose money on the first order. The profit is in the...
5 things I check on every Shopify product page before it sees a dollar of paid traffic. Full checklist in the image.
The one most stores get wrong is #1. The PDP opens with a wall of features when the buyer just wants to know what changes for them.
What's the first thing you fix on a low-converting PDP?
Here's the number nobody puts on the homepage: the average ecommerce brand now loses about $29 on a new customer's first order.
Ad costs are up 40 to 60% since 2023, so that first sale is often underwater. You only turn a profit on the second order, and most stores are not built...
5 PDP mistakes I see killing conversion on Shopify stores, especially on cold paid traffic. Most are quick fixes. The pattern underneath all of them is the same: the page is built for the brand, not the buyer. Which of these do you still see most often?
Speed is a conversion feature, not a tech nicety. Every extra second of load time on a Shopify store quietly bleeds revenue, and on paid traffic you're paying for those visitors twice. The usual culprits: oversized hero images, stacked page-builder apps, and third-party scripts...
