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5 things I check on every Shopify product page before it sees a dollar of paid traffic. Full checklist in the image.
The one most stores get wrong is #1. The PDP opens with a wall of features when the buyer just wants to know what changes for them.
What's the first thing you fix on a low-converting PDP?
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A Shopify theme gives a store its starting point, but customization helps make the experience fit the brand.
For this concept, I focused on how small design decisions can work together to create a more cohesive storefront.
→ Brand aligned colors and typography
→ A clear homepage structure
→ Consistent product cards
→ Refined buttons and section layouts
→ Better visual hierarchy
→ A responsive mobile experience
The goal isn't to change everything just for the sake of being different.
It's to make thoughtful adjustments that help the store feel consistent, professional, and easy to navigate.
Good theme customization brings the brand and the shopping experience together.
What would you customize first when adapting a Shopify theme for a new brand?
I'd start with the typography and colors. They set the tone for the entire storefront.
Finished the Shopify site for BIVERSE, an Australian faithwear brand.
We built the store around its personalised pieces, with a custom verse field on the product page and an editorial design that carries across desktop and mobile.
Resonate Creatives handled the website design and custom Shopify build. A few screens from the finished site below.
View the site: https://biverse.com.au/
Dope work
Built a headless Shopify storefront straight from the Storefront API. Next.js handles the routing and rendering, the API feeds in 23 products from Shopify's sample catalog, photos and prices included.
Color swatches swap the product shot and the price on click. Filters sit in the URL, so a filtered collection page is a shareable link. There's a set builder: pick three pieces, 15% off.
The cart is real. Add items, change quantities, close the tab, come back a month later. Still there (30-day cookie). Checkout is a mock, no payment.
Also wrote three Liquid sections for Dawn and ran them through theme-check. Zero issues.
100 on accessibility, best practices and SEO on Lighthouse desktop.
Impressive build. The shareable filters and persistent cart show great attention to the shopping experience.