eCommerce SEO: From Invisible to Discoverable by Pharez OlanrewajueCommerce SEO: From Invisible to Discoverable by Pharez Olanrewaju

eCommerce SEO: From Invisible to Discoverable

Pharez Olanrewaju

Pharez Olanrewaju

The Challenge

An ecommerce store on Shopify had virtually zero organic visibility. No impressions, no clicks, no presence in search results. Buyers searching for the products this store sells weren't finding it.

What I Did

Keyword research: Identified high-intent search terms that matched the store's product catalog
On-page SEO: Optimized product titles, meta descriptions, headings, and page structure
Technical SEO: Fixed crawlability issues, improved site architecture, and ensured proper indexing in Google Search Console
Content optimization: Rewrote and structured product descriptions to align with what buyers actually search for

Results (Google Search Console)

1,470 impressions from organic search
37 organic clicks from buyers with purchase intent
2.5% CTR across indexed pages
Average position: 10.3 (first page territory)
The store went from invisible to showing up where buyers are actively searching. Every impression is a potential customer, and every click is someone with intent.
Google Search Console results
Google Search Console results
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Posted Jul 26, 2026

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Timeline

Apr 1, 2026 - Jun 30, 2026