Site Speed & SEO Overhaul (Shopify)

A Shopify ecommerce store was struggling with slow load times and poor Lighthouse scores across the board. Every core metric was in the orange zone on both mobile and desktop, meaning visitors were bouncing before the page even finished rendering.

Compressed and resized images across the entire site to reduce payload without sacrificing visual quality

Removed render-blocking scripts that were delaying the initial page render

Added lazy loading so the page renders before every asset finishes downloading

Audited and improved accessibility, SEO meta tags, and best practices compliance

Performance: 62 → 97

Accessibility: 61 → 97

Best Practices: 62 → 96

SEO: 92 → 97

Performance: 55 → 94

Accessibility: 61 → 97

Best Practices: 62 → 96

SEO: 61 → 92

Every core Lighthouse metric moved from orange into the green zone. Faster load times mean fewer people bounce before the page renders, which directly impacts conversions.