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Speed is a conversion feature, not a tech nicety. Every extra second of load time on a Shopify store quietly bleeds revenue, and on paid traffic you're paying for those visitors twice. The usual culprits: oversized hero images, stacked page-builder apps, and third-party scripts firing on load. What's the slowest part of your store right now?
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Hey everyone! 👋
It's been a while since I shared one of my recent projects, but this one definitely deserves some attention.
I had the opportunity to design and develop a website for Matt Formston, an incredible athlete, keynote speaker, and someone who continues to inspire people around the world. Since the client has visual impairments, accessibility played a major role throughout the entire project, ensuring the website is easy to use not only for Matt but for people with similar needs as well.
Another thing I'd like to highlight is the website's performance.
There's often a misconception that websites packed with animations, videos, and interactive elements have to sacrifice performance. This project proves otherwise. With the right planning, development approach, and optimization techniques, it's possible to achieve PageSpeed scores above 90 on both mobile and desktop without hacks, shortcuts, or relying on third-party optimization services.
The project was built in Webflow and features a fully CMS-driven architecture, reusable components, Shopify integrations, custom forms, and custom animations, while still maintaining excellent performance and accessibility standards.
You can check out the full case study below, and I'd love to hear your thoughts! 🚀
Nice work
Modern Shopify E-commerce Website Design & Development
Which one wins, Festive or Bridal?
Both are Zariya Atelier hero sections. Same brand, two completely different energies.
Festive leans dark, moody, editorial. Full bleed lifestyle image, serif logo lockup, gold accent text, centered everything. Feels like a fashion magazine cover.
Bridal leans clean and commercial. Split layout, image left, copy right on a light background. Feels like a store you'd actually buy from at 11pm on your phone.
Same client, same products, completely different conversion psychology.
Which one would make you click "Shop Collection"?
1 voted
17%
5 voted
83%
6 votes
Closed
Festive!
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