Asif Younas

A Shopify store can look premium and still make buying unnecessarily difficult.

I see this a lot.

The design looks polished, but customers still have to work too hard to make a decision.

A few common examples:

• Important product details are buried too far down the page • Mobile...

Which Shopify hero section would make you explore the brand? 👇

I created two hero-section directions for the same premium skincare store.

Version 1 uses an editorial, lifestyle-focused layout to communicate luxury and brand personality.

Version 2 puts the products, benefits, and...

Two heroes. Same EV brand. Opposite pitch.

Cinematic Night sells feeling. Serif-weight headline, "Power Should Feel Silent," the car emerging from a dark forest road, one glowing spec bar underneath. It sells the drive before the numbers.

Configurator sells intent. Bold sans...

Two heroes. Same online bookshop. Opposite pitch.

Literary Editorial sells curation. Serif headline, "Stories worth losing yourself in," a stacked shelf of specific titles you can actually read the spines of. "Chosen by readers, not algorithms."

Bookshop Trust sells scale. Bold...