Ashlyn Johnson

PART II | Recraft Challenge

The hardest part was not making one good image. It was making her stay consistent across formats.

Front view. Side view. Back view. Sticker. Can. Matcha pouch. Cylinder box. Every application had to prove Chasa could travel through the brand world...

Time to spill the tea 😈🍵

I’m Chasa, the guardian of CHAOSEN Matcha! I was whisked into existence (literally, I am the whisk) and the first thing I did was knock over a beige oat latte named Brian.

I left a little trail of matcha dust behind me because I don't do quiet entrances...

PART I | Recraft Challenge 

The challenge was to invent a brand mascot, then build the world it lives in. Not a cute character floating on a white background, but a character with a name, look, personality, and proof it can show up across formats and still feel like itself.

I...