Ashish Gupta
8+ Years in Performance Marketing | 30Cr Managed | 3.5x ROAS
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Ashish is ready for their next project!
Outcasts – Performance Marketing Case Study
Overview
Outcasts is a premium fashion and streetwear brand where I have been leading performance marketing initiatives for over a year. My role involves managing high-scale advertising budgets across Meta and Google Ads, driving customer acquisition, revenue growth, and profitability through data-driven marketing strategies.
The primary focus has been building a scalable full-funnel growth engine while optimizing acquisition costs, conversion rates, and overall return on ad spend.
Objective
Scale revenue while maintaining profitability.
Increase customer acquisition through Meta and Google Ads.
Improve ROAS, conversion rates, and customer lifetime value.
Build a sustainable growth framework for long-term brand expansion.
Challenges
Scaling ad spend efficiently in a highly competitive fashion market.
Managing creative fatigue and audience saturation.
Maintaining profitability while increasing revenue.
Continuously improving conversion rates across the customer journey.
Solution & Approach
Developed a full-funnel acquisition and retention strategy.
Implemented advanced audience segmentation, including broad, lookalike, and retargeting campaigns.
Established a structured creative testing framework across creatives, offers, and messaging.
Leveraged GA4, Meta Ads Manager, Shopify Analytics, and performance dashboards for data-driven decision-making.
Optimized landing pages, product pages, and campaign structures to improve ROAS and customer acquisition efficiency.
Results
Meta Ads Performance (Jan – Jun 2026)
Ad Spend: 2.05 Crore+
Attributed Revenue: 4.54 Crore+
Purchases: 15,000+
Average ROAS: 2.21x
Impressions: 7.39 Crore+
Reach: 71.9 Lakh+
Blended Business Performance (Jan – Jun 2026)
Total Store Sales: 7+ Crore
Sessions: 2.36 Million (+82%)
Orders: 25,700+ (+62%)
Sales Growth: +90%
Long-Term Account Management
Monthly Budget Managed: 40L–₹50L+
Average ROAS: ~3x
Successfully scaled the brand while maintaining profitable customer acquisition and sustainable growth.
Key Learnings
Creative testing remains the largest growth lever in fashion e-commerce.
Audience expansion combined with creative diversification enables sustainable scaling.
Full-funnel optimization significantly improves both revenue and profitability.
Strong alignment between performance marketing, creative strategy, and website experience drives long-term growth.
Project Impact
Over the past year, I have helped Outcasts scale into a stronger D2C fashion brand by managing 40L–₹50L monthly advertising budgets, generating 7+ Crore in blended sales within 6 months, and building a scalable acquisition and retention framework that supports continued revenue growth and profitability.
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Zeodra Fashion – Performance Marketing
Overview
Zeodra Fashion is a D2C fashion brand where I led performance marketing efforts across Meta and Google Ads. My focus was on scaling revenue profitably, improving customer acquisition, and building a sustainable growth engine through full-funnel marketing strategies.
Over the course of the project, I managed ₹4.5+ Crore in ad spend, generating ₹15+ Crore in revenue with an average 4x ROAS.
Objective
Scale revenue while maintaining profitability.
Increase customer acquisition at a sustainable CAC.
Improve ROAS through audience, creative, and funnel optimization.
Build a scalable Meta and Google Ads ecosystem.
Challenges
Increasing competition in the fashion industry.
Rising CPMs and acquisition costs.
Creative fatigue affecting campaign performance.
Scaling budgets without impacting profitability.
Core Problems Identified
Audience saturation in key segments.
Inconsistent creative performance.
Conversion drop-offs across the purchase funnel.
Limited scalability of winning campaigns.
Solution & Approach
Built a full-funnel strategy covering prospecting, retargeting, and retention.
Implemented continuous A/B testing of creatives, audiences, and offers.
Leveraged catalog sales, dynamic retargeting, and lookalike audiences.
Optimized landing pages and product pages to improve conversion rates.
Monitored key KPIs including ROAS, CAC, CTR, CPC, and AOV to guide scaling decisions.
Results
Overall Performance
₹4.5+ Crore Ad Spend Managed
₹15+ Crore Revenue Generated
4x Average ROAS
20% Profit Margin Achieved
4-Month Performance Snapshot
Ad Spend: ₹1.85 Crore
Revenue Generated: ₹4.16 Crore
Purchases: 13,749
Impressions: 7.39 Crore+
Reach: 67 Lakh+
Average ROAS: 2.24x
Key Learnings
Consistent creative testing is the biggest driver of scalable growth.
Full-funnel marketing significantly improves overall account performance.
Data-driven optimization helps maintain profitability while scaling budgets.
Small improvements in conversion rates can have a substantial impact on ROAS and revenue.
Project Impact
Successfully scaled Zeodra Fashion through strategic media buying, creative optimization, and performance-focused decision-making, generating ₹15+ Crore in revenue from ₹4.5+ Crore ad spend while building a sustainable growth framework for the brand.
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Overview
Bionutrica is a D2C eCommerce brand in the health and wellness space focused on delivering high-quality nutrition-based products. The objective of the performance marketing efforts was to scale online sales profitably through Meta (Facebook & Instagram) advertising while building a sustainable return on ad spend.
Objective
The primary goal was to achieve and maintain a minimum ROAS of 2X and above, ensuring that paid media investments consistently generated profitable returns while supporting scalable revenue growth.
Challenges
Low initial campaign efficiency with ROAS as low as 0.85X
High budget fragmentation across multiple underperforming ad sets
Lack of structured funnel strategy leading to inconsistent conversions
Inefficient creative testing framework resulting in ad fatigue
Rising cost per acquisition due to poor audience targeting and overlap
Core Problems Identified
Budget burn without clear winner campaigns, leading to negative returns
Fragmented account structure causing internal audience cannibalization
Weak optimization signals due to insufficient conversion data consolidation
Lack of creative diversity and testing velocity
Poor retargeting structure resulting in missed high-intent users
Solution & Approach
To resolve performance inefficiencies and scale profitability, a structured performance framework was implemented:
Rebuilt the campaign architecture by consolidating fragmented ad sets into a clean, conversion-focused structure
Shifted optimization strategy toward purchase-optimized campaigns with clear conversion signals
Implemented creative testing system (multiple hooks, angles, and formats for rapid iteration)
Strengthened audience segmentation strategy, separating cold, warm, and retargeting pools
Introduced budget reallocation strategy, scaling only high-performing ad sets while cutting wasteful spend
Improved tracking and decision-making using daily performance monitoring across CTR, CPC, CPA, and ROAS
Enhanced retargeting efficiency through sequential messaging and engagement-based audience building
Results
Achieved £80K revenue from £36K ad spend
Improved average performance to 2.19 ROAS
Stabilized account performance from unprofitable (0.85X ROAS) to consistent profitability
Reduced budget wastage through structured scaling and pruning
Built a repeatable performance framework for ongoing scaling
Key Learnings
Campaign structure plays a critical role in determining efficiency before scaling spend
Creative fatigue is one of the biggest drivers of ROAS decline and must be managed proactively
Consolidated data signals significantly improve Meta’s optimization ability
Scaling is not about increasing budgets, but about identifying and doubling down on profitable pockets
Continuous testing and iteration are essential for sustaining performance in competitive D2C categories
WEBSITE LINK - bionutrica.com
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I help brands grow through performance marketing by running high-converting Facebook & Google ad campaigns.
From strategy and audience targeting to scaling profitable campaigns, I focus on driving measurable results more traffic, leads, and sales with optimized ROAS.
Worked with e-commerce and D2C brands on:
• Meta Ads (Facebook & Instagram)
• Google Ads
• Retargeting & Funnel Optimization
• Creative Testing & Scaling
• Conversion Tracking & Analytics
Always open to connecting with brands and businesses looking to scale digitally.
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