Zeodra Fashion – Performance Marketing Overview Zeodra

Zeodra Fashion – Performance Marketing

Overview

Zeodra Fashion is a D2C fashion brand where I led performance marketing efforts across Meta and Google Ads. My focus was on scaling revenue profitably, improving customer acquisition, and building a sustainable growth engine through full-funnel marketing strategies.

Over the course of the project, I managed ₹4.5+ Crore in ad spend, generating ₹15+ Crore in revenue with an average 4x ROAS.

Objective

Scale revenue while maintaining profitability.

Increase customer acquisition at a sustainable CAC.

Improve ROAS through audience, creative, and funnel optimization.

Build a scalable Meta and Google Ads ecosystem.

Challenges

Increasing competition in the fashion industry.

Rising CPMs and acquisition costs.

Creative fatigue affecting campaign performance.

Scaling budgets without impacting profitability.

Core Problems Identified

Audience saturation in key segments.

Inconsistent creative performance.

Conversion drop-offs across the purchase funnel.

Limited scalability of winning campaigns.

Solution & Approach

Built a full-funnel strategy covering prospecting, retargeting, and retention.

Implemented continuous A/B testing of creatives, audiences, and offers.

Leveraged catalog sales, dynamic retargeting, and lookalike audiences.

Optimized landing pages and product pages to improve conversion rates.

Monitored key KPIs including ROAS, CAC, CTR, CPC, and AOV to guide scaling decisions.

Results

Overall Performance

₹4.5+ Crore Ad Spend Managed

₹15+ Crore Revenue Generated

4x Average ROAS

20% Profit Margin Achieved

4-Month Performance Snapshot

Ad Spend: ₹1.85 Crore

Revenue Generated: ₹4.16 Crore

Purchases: 13,749

Impressions: 7.39 Crore+

Reach: 67 Lakh+

Average ROAS: 2.24x

Key Learnings

Consistent creative testing is the biggest driver of scalable growth.

Full-funnel marketing significantly improves overall account performance.

Data-driven optimization helps maintain profitability while scaling budgets.

Small improvements in conversion rates can have a substantial impact on ROAS and revenue.

Project Impact

Successfully scaled Zeodra Fashion through strategic media buying, creative optimization, and performance-focused decision-making, generating ₹15+ Crore in revenue from ₹4.5+ Crore ad spend while building a sustainable growth framework for the brand.