Mohil Singh
Full-Stack Digital Marketing Expert for SMBs
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PPC Management | Hospitality Industry | https://www.stlwestend.com/
(https://www.stlwestend.com/)Results Achieved Through Strategic PPC & Optimization
- $34,370 in direct booking revenue generated
- $4,843.54 total Google Ads spend
- 7.1x Return on Ad Spend (ROAS)
- 241 total conversions at $20.10 cost per conversion
These results reflect a highly profitable campaign, consistently driving revenue-focused bookings at scale not just traffic, but real business growth.
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Google Ads Success Stories – Dental & Roofing / Home Decor Agencies
This case study highlights my experience managing Google Ads campaigns across Dental and Roofing / Home Decor industries through two different marketing agencies.
Over the years, I have successfully managed 50+ MCC (Google Ads Manager) accounts for a Dental Marketing Agency and 30+ Google Ads & Graphic Design accounts for a Roofing & Home Decor Marketing Agency. My responsibilities included campaign setup, optimization, conversion tracking, keyword research, bid strategy, landing page recommendations, performance monitoring, and ongoing account scaling.
Key Achievements
✅ Managed 50+ MCC Google Ads accounts for a Dental Marketing Agency.
✅ Managed 30+ Google Ads & Graphic Design accounts for a Roofing & Home Decor Marketing Agency.
✅ Improved campaign performance through continuous optimization and data-driven strategies.
✅ Increased conversions while reducing cost per conversion across multiple campaigns.
✅ Performed weekly KPI monitoring (CTR, CPC, CPA, ROAS & Conversion Rate).
✅ Optimized bidding strategies, ad copies, landing pages, and audience targeting.
✅ Implemented conversion tracking and call tracking for accurate performance measurement.
✅ Maintained high optimization scores and scalable account structures.
NDA Notice: Client names, company logos, website URLs, and other identifying information have been intentionally hidden due to signed Non-Disclosure Agreements (NDA). The data presented represents real campaign performance. Once we move forward together, I'd be happy to discuss my experience and workflow in more detail during a meeting.
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SEO Growth Case Study – HVAC Industry (USA)
This case study showcases the SEO performance of an HVAC business in the United States, managed through a digital marketing agency. Due to a signed Non-Disclosure Agreement (NDA), I cannot disclose the client's name, website, or any identifying information.
Over the course of this campaign, I implemented a comprehensive SEO strategy focused on increasing organic visibility, website traffic, keyword rankings, and local search performance. The project included Technical SEO, On-Page SEO, Off-Page SEO, Google Business Profile optimization, content strategy, and continuous performance monitoring.
Key Achievements:
📈 Increased Organic Traffic by 77%
👥 Grew Total Users to 82K (+61%)
📄 Increased Page Views to 119K (+65%)
🔍 Improved Google Search Console Clicks by 62%
👤 Increased Google Business Profile Interactions by 59%
📞 Increased Phone Calls by 93%
🗺️ Increased Direction Requests by 42%
🌐 Increased Website Clicks from Google Business Profile by 54%
🔗 Improved Domain Rating, Backlinks, and Referring Domains through strategic Off-Page SEO
📊 Built a scalable SEO strategy that delivered sustainable long-term growth
Services Performed:
✅ Technical SEO Audit & Fixes
✅ On-Page SEO Optimization
✅ Local SEO & Google Business Profile Optimization
✅ Keyword Research & Content Strategy
✅ High-Quality Link Building
✅ Competitor Analysis
✅ Google Analytics & Google Search Console Monitoring
✅ Monthly SEO Reporting & Performance Analysis
Note: The client name, website, and branding have been intentionally hidden due to a signed NDA. The data shown represents actual campaign results. Once we work together, I'd be happy to explain the complete SEO strategy, implementation process, and the techniques used to achieve these results.
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This case study highlights the success of a Google Ads campaign for a professional cleaning company based in New Zealand. Due to a signed Non-Disclosure Agreement (NDA), I have intentionally omitted the client's name, logo, and other identifying details to maintain confidentiality.
Throughout this project, I successfully optimized the Google Ads account by improving campaign performance, reducing the average cost per click (CPC), significantly increasing conversions, and maintaining a high optimization score through continuous monitoring and data-driven decisions. My work included keyword optimization, smart bidding, A/B testing, audience refinement, conversion tracking, and ongoing campaign optimization to maximize ROI.
Once we're on the same page and move forward with the project, I'll be happy to walk you through the complete campaign strategy, optimization process, and the results achieved in detail.
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