The redesign keeps the core visual concept intact while refining the geometry, improving flow, and introducing a more confident contemporary wordmark. The goal was simple: preserve recognition while creating a stronger, future-ready identity.
Old → New
• Smarter icon system
• Clearer visual flow
• Modern typography
• Better digital adaptability
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Motiv is focused on building intelligent mobility solutions that make transportation safer, smarter, and more connected.
The symbol is built from a sharp, forward-moving geometric form that represents direction, progress, and constant motion.
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Some of my favorite logo work done over the years for wonderful clients worldwide.