pro
Anupam Pareek
Design
Ready for work
Anupam is ready for their next project!
Instructed AI to create my new portfolio by just talking to it & once first version was created then used annotations to refine it further as per my vision. Used Figma for the hero-covers for my projects, but yeah that's it. I think one more pass is needed lol, but WDYT?
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An invite or signup has little value if the new user never becomes active; referrals should drive both acquisition and activation.
I designed referrals as a progressive journey rather than a one-time transaction. Rewards were split across meaningful milestones and referrers could prompt friends to return, play a game or complete the next action. The loop became: Invite → Friend joins → Earn → Encourage activity → Friend engages → Unlock more.
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Progress, status and accumulated rewards create reasons to stay. The more users build over time, the more they have to give up by switching, strengthening retention and increasing lifetime value.
I designed a progression system that turned everyday gameplay into accumulated value. Users advanced through levels, built status and unlocked increasingly valuable rewards:
Play → Progress → Earn more → Build status → Return
Switching to another product meant leaving that progress behind, creating a natural switching cost while encouraging users to play more.
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A new product experience isn’t just a new interface; it sometimes originates from the behaviour you want to create.
I designed Audio Rooms end-to-end. Users could discover rooms by topic, enter and listen without being forced to participate, join the conversation when they wanted, or move between rooms. When a room ended or someone left, we surfaced the people they had interacted with and gave them ways to message or add them as friends.
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