Designing Referrals to Drive User Activation and EngagementDesigning Referrals to Drive User Activation and Engagement
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An invite or signup has little value if the new user never becomes active; referrals should drive both acquisition and activation. I designed referrals as a progressive journey rather than a one-time transaction. Rewards were split across meaningful milestones and referrers could prompt friends to return, play a game or complete the next action. The loop became: Invite → Friend joins → Earn → Encourage activity → Friend engages → Unlock more.
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started