Progression and Rewards System for Retention and Lifetime ValueProgression and Rewards System for Retention and Lifetime Value
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Progress, status and accumulated rewards create reasons to stay. The more users build over time, the more they have to give up by switching, strengthening retention and increasing lifetime value. I designed a progression system that turned everyday gameplay into accumulated value. Users advanced through levels, built status and unlocked increasingly valuable rewards: Play → Progress → Earn more → Build status → Return Switching to another product meant leaving that progress behind, creating a natural switching cost while encouraging users to play more.
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started