Anshika Goel

ONE BRAND. TWO IDENTITIES. WHICH ONE WINS?

I explored two different directions for a bear-inspired streetwear wordmark.

A — The Bold Minimalist Clean typography with a subtle bear hidden in the letters.

B — The Wild Statement A sharper, more expressive bear identity built to stand...

Big ideas. Built one detail at a time.

What if a streetwear brand had a digital experience as bold as the clothes themselves?

For MAD BEAR, I explored a concept built around strong visual identity, editorial storytelling and a more immersive e-commerce experience.

The goal: make...

MAD BEAR | Streetwear E-commerce Website Concept

An editorial e-commerce concept for a bold streetwear brand, built around distinctive visuals, intuitive product discovery, and a seamless shopping experience.

The concept explores how strong brand storytelling, responsive layouts,...

An AI-assisted CRM concept designed to simplify lead management, organize sales pipelines, and help businesses track opportunities from first contact to closed deal. Built around clear analytics, streamlined follow-ups, and a responsive interface.