Anna Turchyna

The result of the work on Jo’s Dreamland project

💙 This is one of my favorite parts of the branding process.

Every brand is different, so every project needs its own visual world.

For Jo’s Dreamland, I explored three directions: calm & cozy, playful & colorful, and innovative & educational. Three very different possibilities...

Every design project I work on starts with strategy.

Before logos, colors or typography, I want to understand the business, the audience, the positioning and what the brand actually needs to communicate.

Because I don’t want to make design decisions based on what simply looks good.

I think one of the best things in life is living in a city that inspires you.

Prague does that for me all the time. The architecture, little details, colors, even random things I notice on a walk.

My camera roll is basically one big moodboard at this point.

Have you ever been to Prague? 👀