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🔥 Hot take: presenting 5 logo concepts isn’t giving the client more choice. It’s giving them more work.
I’d rather present 2 directions I genuinely believe can work than add weaker options just to make the presentation feel bigger.
Designers, agree or disagree?
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A closer look at the Spektra logo I designed.
The mark fans out from a narrow point, while the wordmark leans forward. together, they give it a sense of movement without needing much detail.
There’s a lot of color in the wider identity, so the logo holds its own in plain white. Simple geometry with enough weight to stand up to everything around it.
This is fire, Daniel
The logo conveys the story
Four logo concepts, one direction: calmness, warmth, mental health and professionalism.
Which one feels most aligned with the brief to you?
I think 3 or 4 work best. I really like the first one, but it moves away from the "calmness" concept
Sphynx or Markhor?
Two very different logo directions, built for the same brand.
One speaks to where the brand comes from.

The other speaks to who the brand is for.
Both had a reason to exist. Only one could define the identity effectively.
Which one do you think the client chose?
And if you’re curious about the thinking, debate and decisions that led to the final direction, I’ve broken down the full story in this post.
5 voted
56%
4 voted
44%
9 votes
Closed
the sphynx cat logo is cool. which one won?