Exploring Three Visual Directions for Jo’s Dreamland

Exploring Three Visual Directions for Jo’s DreamlandExploring Three Visual Directions for Jo’s Dreamland

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Anna Turchyna

• Sep 30

💙 This is one of my favorite parts of the branding process.

Every brand is different, so every project needs its own visual world.

For Jo’s Dreamland, I explored three directions: calm & cozy, playful & colorful, and innovative & educational. Three very different possibilities for the same brand. Tomorrow I’ll show you which one we chose 👀

brandingprocess Brand Design Logo Design

Révolté

pro

• Sep 26

What if a salvage company's brand looked like it belonged in a stamp album, not a treasure map?

Introducing BALEEN — marine salvage & shipwreck archaeology, built on vintage natural-history stamp DNA. Every object recovered, catalogued, provenanced.

Website here

Check it out the case study

Web Design Brand Design marineconservation

Alaa

pro

• Sep 26

Brilliant branding! Love how you stepped away from the usual treasure map clichés into something so artistic

Alisa Asruf

• Sep 26

Brand Identity & Packaging Design A complete visual identity and packaging concept for Cerveja do Bolo, including branded packaging, merchandise, and outdoor signage. I developed the visual direction and applied the brand consistently across multiple touchpoints to create a cohesive and recognizable identity.

Packaging Design Brand Design Graphic Design Adobe Illustrator Adobe Photoshop

Girum Asmare

• Sep 30

Wow, love it

Md Suman Ali

• Sep 26

XNOMAD — Brand Identity Design!

XNOMAD is a premium modular camper brand based in Scandinavia, offering both rental experiences and ownership of off-road pickup campers.

The goal was to create an identity that could sit naturally between two worlds:

Scandinavian minimalism + rugged outdoor capability.

Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.

The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.

Wake Up Anywhere.

One of those projects where simplicity did most of the talking.