Aneri Shah

Designed the packaging and ideated the photoshoot to turn each fragrance into a visual story. Same brand. Three moods. One cohesive world.

Have you ever flexed about a project so much that it feels like your own brand? Well, that's exactly how I feel about Nook Cafe! This has been a dream project, from designing the logo to crafting its entire brand identity, social media presence, and every little design touch...

At the start of this year, I had a clear picture of how things were supposed to go. Specific goals. Big expectations. A timeline that made sense—on paper.

Reality had other plans.

Some wins came slower. Some goals stayed unfinished. There were moments of doubt, comparison, and...

working on social media post today. Today’s work—exploring how strategy and execution come together visually for a real estate brand. Simple, intentional, and focused.