Uncle Dough is a sourdough bakery built on warmth, craft, and character. The brief was to create a brand that reflects slow fermentation, honest ingredients, and a welcoming neighborhood feel.
I developed the brand identity and all supporting materials, translating these values...
Hot sauce with something to say and ingredients you can actually pronounce.
I developed the brand identity and packaging from four keywords: bold, spicy, cheeky, fun. The goal was to balance expressive character with a considered, tactile feel.
Bad Bun is a burger joint with a rebellious streak. Not your average takeaway — it's the place you go before the party, after the party, and sometimes instead of the party. The ask was to create a brand that felt bold, unapologetic and made to be seen. Something playful and...
ROULÉ is a Parisian-inspired crêperie built around one simple obsession: the perfectly rolled crêpe. The challenge was to create a brand that felt effortlessly cool, design-forward, and rooted in French street food culture — without feeling like a pastiche. A brand that earns...