Information Architecture — Structuring a Complex Digital Product
This project focused on defining a clear, scalable information architecture for a complex digital platform.
The process involved organising the platform’s functionality into a hierarchical structure, identifying...
Understanding the Offer Lifecycle
Designing features for drivers meant going beyond individual screens and understanding how decisions unfold within a live dispatch environment.
To frame the problem, I mapped the driver decision journey across a real dispatch scenario, focusing on...
User Flows — Structuring Operational Decision Paths
Following scenario exploration, detailed user flows that I developed to translate operational journeys into actionable interaction logic across mobile and web environments.
While scenarios clarified roles, responsibilities, and...