amr sheha

SILT — Restaurant Brand Identity

The challenge: build a brand for Egyptian fine-casual dining that feels premium and rooted — without falling into folklore or Western imitation.

The approach: find the real idea behind the concept, then let design follow.

The name "Silt" references...

Most beverage brands compete on flavor.

MIZAN was designed to compete on perception.

The goal wasn't just to create a label for a bottle.

The challenge was to create a brand that feels balanced, natural, and premium before the product is even tasted.

That's the power of branding.

...

MEZAN — Weighed Carefully.

A visual exploration of balance, craftsmanship, and heritage through a premium fermented beverage brand inspired by the flavors of the Eastern Mediterranean.

From logo design to packaging and art direction, every detail was carefully measured to reflect...

Circle is a fintech brand identity concept created to explore the balance between trust, simplicity, and modern financial technology.

The goal was to move away from the cold, overly corporate feel often associated with financial services and create a visual identity that feels...