brand refinement & packaging design for @wearerume 🤎 a dubai-based modest clothing brand creating timeless abayas and dresses for women worldwide.
rume already had the foundation - its logo. the goal was to build the visual language around it and make it work beyond the...
a quick peek into the world created for @wearerume 🪭
branding design, packaging design, art direction, illustration, pattern design, modest clothing, dubai abaya brand
\\The details make the brand.
Cinnapop was all about giving a familiar Christmas classic a personality of its own. From tins and pouches to gifting and campaign imagery, every detail was designed to make the cookie the main character.
We developed the brand across strategy,...
What happens when a Christmas classic gets a personality?
Cinnapop is a gingerbread cookie brand developed around a simple idea: take one of Christmas’ most familiar characters and give it a better personality.
The challenge was to move away from the predictable nostalgia of the...