ameera noor
Brand & Visual Designer + Illustrator
New to Contra
ameera is ready for their next project!
\\The details make the brand.
Cinnapop was all about giving a familiar Christmas classic a personality of its own. From tins and pouches to gifting and campaign imagery, every detail was designed to make the cookie the main character.
We developed the brand across strategy, positioning, visual identity, creative direction, packaging and guidelines, building a bold and playful visual world through colour, expressive type, patterns and art direction.
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Reimagining a Christmas Classic - Branding for Cinnapop Cookie
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What happens when a Christmas classic gets a personality?
Cinnapop is a gingerbread cookie brand developed around a simple idea: take one of Christmas’ most familiar characters and give it a better personality.
The challenge was to move away from the predictable nostalgia of the category and create a brand that felt modern, memorable and premium without losing the warmth of Christmas.
The result is a character-led Christmas brand that sits somewhere between quiet luxury and festive fun - familiar enough to feel nostalgic, but distinctive enough to become its own holiday icon.
Full case study here (https://contra.com/p/l7qBlbQX-reimagining-a-christmas-classic-branding-for-cinnapop-cookie?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=ameera_noor_jcr7q75u) 🍪
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A little piece of Mallorca, built around the idea of returning.
Designed and developed a hospitality brand strategy and visual identity for Paloma, a holiday residence on Mallorca’s quieter southeast coast. The identity draws from a small but meaningful piece of local architecture - the traditional Mallorcan palomar, a stone dovecote where doves instinctively return each evening.
A project about slowing down, paying attention to place, and finding something interesting in the details.
The full case study (https://contra.com/p/eEEAZQkv-paloma-brand-strategy-and-identity-design-for-holiday-residence?r=ameera_noor_jcr7q75u) is up on my profile 🕊️
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