Guilherme Amaro
Brand & Visual Communication Designer
ARU — Technology for Native Peoples
Speculative Design · Brand Identity · Web Design
ARU is a speculative design project exploring how technology could be imagined through territory, ancestral knowledge and contemporary digital infrastructure.
The project combines brand strategy, visual identity, digital interfaces and motion into a fictional technology ecosystem designed around autonomy, knowledge and territorial connection.
Built with:
→ Affinity — Visual Identity, typography, graphic system & social media
→ Framer — Website design & development
→ Canva — Lightweight motion graphics & dynamic content
From an abstract concept to a tangible digital ecosystem. ARU is an exploration of how branding can make speculative futures feel real.
Academic / experimental project. Fictional concept, created for portfolio and design exploration.
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A 2023 project that still holds up. 🍊🌿
Pele & Caju was created during my professional training as a designer.
Looking at it years later, I’m still surprised by how fresh and relevant the identity feels.
Maybe that’s what happens when a project is built around a strong idea rather than a trend.
Three years later, and I’d still be proud to put this one on the table.
Pele & Caju — 2023.
Hashtags: #BrandIdentity #BrandDesign #VisualIdentity #GraphicDesign #DesignProcess
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