ARU — Technology for Native
Guilherme Amaro
ARU — Technology for Native Peoples
Speculative Design · Brand Identity · Web Design
ARU is a speculative design project exploring how technology could be imagined through territory, ancestral knowledge and contemporary digital infrastructure.
The project combines brand strategy, visual identity, digital interfaces and motion into a fictional technology ecosystem designed around autonomy, knowledge and territorial connection.
Built with:
→ Affinity — Visual Identity, typography, graphic system & social media
→ Framer — Website design & development
→ Canva — Lightweight motion graphics & dynamic content
From an abstract concept to a tangible digital ecosystem. ARU is an exploration of how branding can make speculative futures feel real.
Academic / experimental project. Fictional concept, created for portfolio and design exploration.
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Posted Sep 17, 2026
ARU — Technology for Native Peoples Speculative Design · Brand Identity · Web Design ARU is a speculative design project exploring how technology could be i...
