Alvina Simpson
Crafting content that connects, converts, & builds brands
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Title: Scoliosis awareness 3000% ROAS
Client: SKMC Hospital
Objective: Target people who have related symptoms to result in increased bookings.
Strategy: Campaign launched via Meta (Facebook & Instagram Ads). - The target audience were people (or parents with children) that had scoliosis symptoms, both Arabic and English speaking, who held eligible health insurance cards, and were in a set radius of 50km from the hospital. We developed a carousel advert as this allowed for us to explore the different symptoms and also ensured engagement vs a static advert.
Result: Achieved 3,000% ROAS (Return on Ad Spend) and significant engagement uplift. Tools Used: Meta Ads Manager, Canva, Google Analytics.
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Menopause.
Just saying the word makes most women over 50 reach for a fan, a snack, and possibly a therapist. If you haven’t hit the big five-oh yet, you probably think menopause is just a few hot flushes and mood swings. Oh honey, that’s adorable.
Let me introduce you to the real deal:
· Brain fog so thick you forget your own Wi-Fi password
· Mood swings that make your dog side-eye you
· Sleepless nights contemplating life, laundry, & why your pyjamas feel like lava
· A muffin top that’s now a full-blown sourdough loaf
· Joints that creak like haunted house floorboards
Not every woman gets the full bingo card of symptoms, but after chatting with dozens of fabulous 50+ femmes, we all agree menopause is a hormonal rollercoaster with no seatbelt.
So, what do you do when your exercise routine stops ....
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Welcome to the life of a dog in Abu Dhabi, where I live like royalty—minus the crown, but definitely with the attitude. I’m one of those pampered pets you've heard about. You know, the kind who gets filtered water, gourmet biscuits, and belly rubs on demand.
The sun peeks through the blackout curtains. I groan. Time to wake my human. I make my signature “get-up-now” noises—part whine, part interpretive dance. She stirs. Victory.
We head out before the sun turns the pavement into lava. I tug at my leash like I’m leading an expedition. We pass the kids, greet the neighbours (I’m basically the mayor), and I sniff every bush like its breaking news.
November in Abu Dhabi is pawsitively perfect. The sun kisses my fur, and I feel like a four-legged influencer. I spot a bird. I crouch. I pounce. I fail. Again. One day, feat....
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Would you rather wait 3 hours or 30 seconds to enjoy your wine at its best?
Yeah, we thought so too.
At Off Centre Wine Emporium, we believe wine should be ready when you are. That’s why we’re obsessed with the Venturi wine aerator—a sleek little gadget that lets your wine breathe instantly, no decanter drama required.
How to aerate wine is one of the most common questions we get. Traditionally, you’d open the bottle, pour it into a decanter, and wait. And wait. And wait. But with Vinturi, you simply attach, tilt, and pour. In seconds like magic, your wine is swirling with aroma, softened tannins, and flavor that sings. Bonus: it makes a signature whistle as it works—your cue that the magic is happening..........
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Franschhoek is known for its delicious wine, beautiful scenery, fantastic views, and exquisite restaurants—set in one of the most blissful settings on Earth. Nestled high on the slopes of the majestic Franschhoek mountains lies a gem of a restaurant: The Golden Leaf.
Food is what we do oh so well—but what we offer is just that little something more.
At The Golden Leaf, we elevate your dining experience with top-tier wine pairings and delightful decadent desserts:
Sauvignon Blanc paired with our heavenly passion fruit and mango pavlova—a dreamy mixture of creamy, tangy sweetness.
Cabernet Sauvignon alongside a dark molten chocolate delight—a match made in heaven.
Pinot Grigio to tame a zesty lemon tart—your tastebuds will thank you.......
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