Title: Scoliosis awareness 3000% ROAS Client: SKMC Hospital Objective: Target people who have rel...Title: Scoliosis awareness 3000% ROAS Client: SKMC Hospital Objective: Target people who have rel...
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Alvina Simpson
• Nov 6
Title: Scoliosis awareness 3000% ROAS
Client: SKMC Hospital
Objective: Target people who have related symptoms to result in increased bookings.
Strategy: Campaign launched via Meta (Facebook & Instagram Ads). - The target audience were people (or parents with children) that had scoliosis symptoms, both Arabic and English speaking, who held eligible health insurance cards, and were in a set radius of 50km from the hospital. We developed a carousel advert as this allowed for us to explore the different symptoms and also ensured engagement vs a static advert.
Result: Achieved 3,000% ROAS (Return on Ad Spend) and significant engagement uplift. Tools Used: Meta Ads Manager, Canva, Google Analytics.
Content WritingContent CreationMarketing StrategyGoogle AdsGoogle AnalyticsHootSuite
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