Title: Scoliosis awareness 3000% ROAS

Client: SKMC Hospital

Objective: Target people who have related symptoms to result in increased bookings.

Strategy: Campaign launched via Meta (Facebook & Instagram Ads). - The target audience were people (or parents with children) that had scoliosis symptoms, both Arabic and English speaking, who held eligible health insurance cards, and were in a set radius of 50km from the hospital. We developed a carousel advert as this allowed for us to explore the different symptoms and also ensured engagement vs a static advert.

Result: Achieved 3,000% ROAS (Return on Ad Spend) and significant engagement uplift. Tools Used: Meta Ads Manager, Canva, Google Analytics.