Alicia McGarry
Brand and Content Strategist helping companies clarify their
Ready for work
Alicia is ready for their next project!
This project was created as the album cover for an emerging indie artist’s release — a project defined by its emotional range and minimalist production. The visual direction interprets the record’s core themes of vulnerability, tension, and catharsis through cinematic lighting, shadow, and restrained composition.
This campaign was developed to introduce La Dolcezza — a modern Italian cookie brand built around authenticity, craft, and indulgence. The creative direction combined Old-World charm with contemporary simplicity to position the product as both heritage-rich and clean-label...
This project showcases my full creative ownership of a seasonal brand asset — from concept development and narrative direction to copywriting and visual alignment.
The Fall 2025 Lookbook was designed to bridge heritage and modernity, positioning Turquoise Mustang’s handcrafted...
https://docs.google.com/document/d/e/2PACX-1vRuUV3Rv5y6Iu8pZh--LArL9h-xXwNhd6ZzfiVTjWZlA4mOlPe8Z8J-8jXmIZEEjLBgOincZiF6hWnl/pub
This white paper is an anonymized example of my executive ghostwriting and thought leadership strategy work. It was originally produced for a global...
This white paper is an anonymized example of my executive ghostwriting and thought leadership strategy work. It was originally produced for a global consultancy in the technology and transformation space, positioning its leadership team at the forefront of innovation dialogue.
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