This project showcases my full creative ownership of a seasonal brand asset — from concept develo...This project showcases my full creative ownership of a seasonal brand asset — from concept develo...
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Alicia McGarry
• Nov 1
This project showcases my full creative ownership of a seasonal brand asset — from concept development and narrative direction to copywriting and visual alignment.
The Fall 2025 Lookbook was designed to bridge heritage and modernity, positioning Turquoise Mustang’s handcrafted Western jewelry as both timeless and editorial. I developed the creative theme, wrote the brand narrative, and collaborated on the visual direction to ensure the storytelling matched the authenticity and artistry behind each piece.
(All visuals, copy, and creative direction by me.) https://www.canva.com/design/DAGwKlWx5vU/7XUMuoFTw3hsgo98HLNjqA/edit?utm_content=DAGwKlWx5vU&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
Completed work
ChatGPTbrandstrategistcreativemarketingretailstrategyCreative DirectionCanvaEditing Brand Design
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