Alicia McGarry
Brand and Content Strategist helping companies clarify their
Ready for work
Alicia is ready for their next project!
This project was created as the album cover for an emerging indie artist’s release — a project defined by its emotional range and minimalist production. The visual direction interprets the record’s core themes of vulnerability, tension, and catharsis through cinematic lighting, shadow, and restrained composition.
12
83
This campaign was developed to introduce La Dolcezza — a modern Italian cookie brand built around authenticity, craft, and indulgence. The creative direction combined Old-World charm with contemporary simplicity to position the product as both heritage-rich and clean-label modern.
https://www.canva.com/design/DAG3R3IjHvU/Xy0VzrFLTVYpT3c14vN81A/view?utm_content=DAG3R3IjHvU&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h0c8652b037
1
7
This project showcases my full creative ownership of a seasonal brand asset — from concept development and narrative direction to copywriting and visual alignment.
The Fall 2025 Lookbook was designed to bridge heritage and modernity, positioning Turquoise Mustang’s handcrafted Western jewelry as both timeless and editorial. I developed the creative theme, wrote the brand narrative, and collaborated on the visual direction to ensure the storytelling matched the authenticity and artistry behind each piece.
(All visuals, copy, and creative direction by me.)
https://www.canva.com/design/DAGwKlWx5vU/7XUMuoFTw3hsgo98HLNjqA/edit?utm_content=DAGwKlWx5vU&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
15
94
https://docs.google.com/document/d/e/2PACX-1vRuUV3Rv5y6Iu8pZh--LArL9h-xXwNhd6ZzfiVTjWZlA4mOlPe8Z8J-8jXmIZEEjLBgOincZiF6hWnl/pub
This white paper is an anonymized example of my executive ghostwriting and thought leadership strategy work. It was originally produced for a global consultancy in the technology and transformation space, positioning its leadership team at the forefront of innovation dialogue.
The piece distills complex emerging-tech concepts into a clear, human-centered narrative designed to build authority and trust with senior decision-makers. My role encompassed research synthesis, tone alignment, and full-scale editorial development from outline to publication.
(Client identity and proprietary details have been removed for confidentiality.)
16
92