ali dempster
Tech Consultant & UX Designer for Small Businesses
Contact Page – Conversion-Focused & User-Centered
This contact page was designed with clarity and ease of action in mind. The goal was to reduce friction and make it simple for users to reach out in the way that feels most comfortable to them.
The layout prioritizes two clear...
Homepage – Emotionally Intentional & Trust-Building Design
This homepage was designed to feel welcoming, calm, and emotionally safe — essential qualities for a therapy practice. Warm tones, soft imagery, and balanced spacing were intentionally used to create a sense of...
Custom Portfolio Carousel (HTML/CSS)
This is my personal portfolio webpage where I implemented my own HTML and CSS to build a custom image carousel that showcases my work. The carousel was designed to be clean, responsive, and easy to navigate, allowing users to quickly scroll...
Mobile-Optimized Experience
Designed with a mobile-first approach to ensure clarity, readability, and ease of use on smaller screens. Content was structured to maintain clear hierarchy, reduce cognitive load, and support quick, frictionless action through touch-friendly calls-to-action.
Services Section – Clear, Guided Decision-Making
This section was designed to clearly communicate the practice’s core services while guiding users through an organized, easy-to-scan layout. The goal was to reduce uncertainty and help visitors quickly identify the support that...
