Alessandro Tarshahani

ALETRA Lab · Experiment Nº 01: The Night Baker

Every bakery website shows the same thing: a croissant on white. But nobody falls in love with a bakery because of a croissant. They fall in love at 7 a.m., when the door opens and the warmth hits them before the smell does.

So I...

Ask ten people to describe a restaurant, then read its homepage. Those two should be the same sentence. They rarely are. ALETRA's own intro film: a pencil draws the butterfly on real paper, the paper turns to night, and three chapters follow — Branding, 3D Web, Cinematic Content...

Check it out ALETRA's website used to behave like a website.

Clean, contemporary, technically advanced. Sections followed sections. It showed capability, but not enough character.

The question became: how does a creative studio prove branding, web design and cinematic...

What happens when brand strategy, design, motion and AI come together?

For this concept project, we created a complete digital world for LIMONA — from the visual identity and product direction to the immersive website experience and motion design.

The goal was not just to make...