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ALETRA's website used to behave like a website.
Clean, contemporary, technically advanced. Sections followed sections. It showed capability, but not enough character.
The question became: how does a creative studio prove branding, web design and cinematic...
This entire film was made with AI. The idea wasn’t.
One butterfly travels through generations of human creativity—from the first drawings and melodies to film, digital tools and artificial intelligence.
The visuals, voices, instruments and the entire original song were generated...
What happens when brand strategy, design, motion and AI come together?
For this concept project, we created a complete digital world for LIMONA — from the visual identity and product direction to the immersive website experience and motion design.
The goal was not just to make...
Lately I’ve been experimenting with building interactive brand experiences using AI.
Not just websites.
Not just presentations.
Something in between.
This small ALETRA journey was created with AI-supported workflows, but shaped through human direction, pacing, storytelling, and...
An ongoing project for Natalia Wojciechowicz.
This is the new logo direction now in motion.
Still early, but the feeling is there already.
Something clearer. More grounded. More its own.
I always like this stage of a project.
When a mark begins to hold more than form.
A certain...
