ALETRA Lab · Experiment Nº 01: The Night Baker
Every bakery website shows the same thing: a croissant on white. But nobody falls in love with a bakery because of a croissant. They fall in love at 7 a.m., when the door opens and the warmth hits them before the smell does.
So I...
Ask ten people to describe a restaurant, then read its homepage. Those two should be the same sentence. They rarely are. ALETRA's own intro film: a pencil draws the butterfly on real paper, the paper turns to night, and three chapters follow — Branding, 3D Web, Cinematic Content...
Check it out 247K+ organic views in 30 days. No paid media.
LeMont, a Levantine restaurant in Berlin, already had the ingredients: the food, the room, live music and an established audience.
What it lacked was one identity connecting them. Event flyers, gold borders, a different...
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ALETRA's website used to behave like a website.
Clean, contemporary, technically advanced. Sections followed sections. It showed capability, but not enough character.
The question became: how does a creative studio prove branding, web design and cinematic...
This entire film was made with AI. The idea wasn’t.
One butterfly travels through generations of human creativity—from the first drawings and melodies to film, digital tools and artificial intelligence.
The visuals, voices, instruments and the entire original song were generated...
