Alejandra Tello

Starting the year strong by finally sharing a new case study ✨

I’ve been working for over 2 years with Spoke (formerly Circuit) through @Paula | Land it, editing short-form, meme-led videos focused on delivery drivers.

Lots of POVs, compilations, trends, and very internet-native editing; the kind...

Growing up, Christmas was never cold for me. It was beach days, BBQ, music, dancing, family, friends, and a cold Coca-Cola under the sun.

For this challenge, I reimagined the classic Coca-Cola Christmas ad through that lens: a summer Christmas, full of heat, joy, and celebration...

🎬 New case study: Editing YouTube videos for Building Great Products

Chris came to me drowning in raw footage and very done with spending hours inside the timeline. So I stepped in to clean things up, speed things up, and make his tutorials actually… bingeable.

What I handled:

✂️...

When I first joined Contra, I had no idea it would become one of my main spaces to find clients and meaningful work.

I remember seeing the portfolios of people I admired and wondering how on earth I could make mine that good. Every time a new job offer appeared on my dashboard,...