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2 raw videos. 108 delivered assets.
That's what a real ad creative system looks like.
Spruce.eco came to me with two videos: one showcasing their new LiDAR feature, one a customer testimonial. My job wasn't just to edit them. It was to build a complete paid social pipeline from scratch.
Before touching the timeline:
→ I researched their target market to identify which parts of the testimonial would actually land
→ I gave filming direction for the LiDAR video before they even hit record
Then came the build: 3 hooks × 2 graphic variations × 3 music versions × 3 formats (4:5, 9:16, 1:1). Custom motion graphics and animations to highlight key numbers and keep retention. Every asset is test-ready from day one.
108 videos. Two source files. Zero extra production rounds.
The review is just the cherry on top, knowing my work made the difference for an amazing brand. But the part that sticks with me is this: "a drive to learn about the target market."
That's the whole job. Anyone can cut footage. Understanding why certain moments convert and advising on how to film for that before production even starts, that's what makes the difference.
Full case study in the comments 👇
RECOMMENDED
“Alejandra really helped to take our video ads to the next level. She has a brilliant creative eye and a drive to learn about the target market that mean her outputs are always in-line with what you want.”
Hector Cox
Check the full case study here: https://contra.com/p/MOMkPsXF-video-editor-ad-creative-set-for-spruce?r=aletello
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Here is a recent project: Whimzy.
Whimzy is an emotional AI brand with a world that feels cinematic, intelligent, and human.
I helped shape that world through brand personality, custom sigil designs, an investor-facing Framer website, Amazon storefront graphics, and capsule collection print designs.
The goal was to make Whimzy feel futuristic without feeling cold, mixing emotional clarity, symbolic design, and Gen Z-friendly product moments into one cohesive brand experience.
Check it out
Nice!
FLOW is a node-based image/video editor that runs in the browser.
→ Infinite canvas
→ Drag-and-connect nodes
→ Real-time filters & LUTs
→ Animation controls
→ Export image / video / WebM
→ Reusable node packages
→ Fully remixable to build your own custom node-based tool
→ Works on desktop + mobile
Built to make editing feel modular, fast, and creative.
Try it here: https://flownodes.created.app/
This is awesome!
Finally catching up on some admin work...I have 50+ production projects to add to my portfolio since I last updated my Contra profile. Sheeeeesh
good problem to have
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