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2 raw videos. 108 delivered assets.
That's what a real ad creative system looks like.
Spruce.eco came to me with two videos: one showcasing their new LiDAR feature, one a customer testimonial. My job wasn't just to edit them. It was to build a complete paid social pipeline from scratch.
Before touching the timeline:
→ I researched their target market to identify which parts of the testimonial would actually land
→ I gave filming direction for the LiDAR video before they even hit record
Then came the build: 3 hooks × 2 graphic variations × 3 music versions × 3 formats (4:5, 9:16, 1:1). Custom motion graphics and animations to highlight key numbers and keep retention. Every asset is test-ready from day one.
108 videos. Two source files. Zero extra production rounds.
The review is just the cherry on top, knowing my work made the difference for an amazing brand. But the part that sticks with me is this: "a drive to learn about the target market."
That's the whole job. Anyone can cut footage. Understanding why certain moments convert and advising on how to film for that before production even starts, that's what makes the difference.
Full case study in the comments 👇
RECOMMENDED
“Alejandra really helped to take our video ads to the next level. She has a brilliant creative eye and a drive to learn about the target market that mean her outputs are always in-line with what you want.”
Hector Cox
Check the full case study here: https://contra.com/p/MOMkPsXF-video-editor-ad-creative-set-for-spruce?r=aletello
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Hot take: hair growth products don't have to look like medicine to work like it.
Most brands in this category go clinical white and blue, it reads safe, but it also reads like something you'd hide in a drawer, not something you'd want visible on your sink. For Maneup Labs, I went almost fully black instead.
That was a real risk. In a category this saturated with sterile, pharmacy-white packaging, going dark could just as easily read cold, or get lost next to competitors leaning into "clean = trustworthy." But it did the opposite: next to every clinical-looking bottle on the shelf, black reads premium, not medicinal, closer to what you'd expect from a grooming or fragrance brand than a hair-loss aisle.
That's the audience shift the whole rebrand was built around, not the guy who wants to feel like he's medicating something, but the guy who wants a product that looks like it belongs on his counter.
Would a bottle like this make it out of your bathroom cabinet and onto your sink?
Looks amazing! 💙
Clean work !
