Akash Datta

Meet Akash

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I'm the founder of Design by Drops, a UX strategy studio that helps scaling tech companies untangle product complexity.

I've spent the last 5+ years inside Australian tech companies (SafetyCulture, Pet Circle, ReachOut) watching the same pattern: a product that was simple at launch becomes confusing as it scales. New features get bolted on, different user types compete for the same screen, and th