Aiden Fishbein
Video Partner for Brands That Publish Consistently
New to Contra
Aiden is ready for their next project!
Your software explainer probably doesn’t need more motion.
It probably needs more restraint.
Too many SaaS videos try to prove value by showing everything at once, every feature, every menu, every capability.
The result?
A product that feels harder to use than it actually is.
Good...
braeid.com
How to Plan a Software Explainer Video That Actually Converts Demo Traffic — BRAEID
A software explainer video should do one thing well: make the product feel easy to understand. Not overloaded. Not over-produced. Not like a guided tour through every feature your team spent two years building. Especially for demo-stage buyers, clarity matters more than hype. The goal is simple:
Explaining a product like Burq can get complicated fast.
APIs. routing. driver networks. tracking.
Easy to overpack.
And when that happens, people drop off.
But none of that matters if the story feels heavy.
So we simplified.
Instead of stacking information, we focused on flow:
What...
animatedexplainermotiondesignstorytellingAnimationMotion DesignVisual DesignAdobe After EffectsAdobe Premiere ProDaVinci Resolve
The difference between a smooth edit and a painful one is usually decided before recording.
We run into this often, clients recording in Descript or similar setups.
It’s rarely about the tool.
It’s:
→ structure
→ pacing
→ clarity of what needs to be shown
When those are off, editing...
FWB Fest is a hard thing to film.
It’s not really a conference.
Not really a festival either.
It’s somewhere in between, and most of what makes it special isn’t on a schedule.
So instead of trying to capture everything,
we focused on what it felt like to be there.
Conversations....
You can usually tell how a project will go just by looking at the folder structure.
If it’s messy, everything else will be too.
We don’t leave that to chance.
At BRAEID, creativity comes after clarity.
A few things we operate by:
– If it’s named wrong, it’s already lost
– The wrong...
