What happens after you hire BRAEID?
A lot of agencies just show the final video. We think the process matters too.
Every project moves through six stages:
1. Discovery
Understanding the goal, audience, message, and scope.
2. Project Setup
Creating the project infrastructure, file...
We've noticed something interesting about event content.
The more successful the event is, the less important the attendees become.
Because they were already there.
The people who matter next are the ones who weren't.
→ The sponsor considering next year.
→ The prospect researching...
Grad Solutions + Smart Schools came to us with a real problem, multiple audiences, multiple programs, multiple campaign goals, and a production process that couldn't keep up.
The ask wasn't "make us some reels."
It was: build us something that works at scale, without the chaos.
So...
Your software explainer probably doesn’t need more motion.
It probably needs more restraint.
Too many SaaS videos try to prove value by showing everything at once, every feature, every menu, every capability.
The result?
A product that feels harder to use than it actually is.
Good...
braeid.com
How to Plan a Software Explainer Video That Actually Converts Demo Traffic — BRAEID
A software explainer video should do one thing well: make the product feel easy to understand. Not overloaded. Not over-produced. Not like a guided tour through every feature your team spent two years building. Especially for demo-stage buyers, clarity matters more than hype. The goal is simple:
Explaining a product like Burq can get complicated fast.
APIs. routing. driver networks. tracking.
Easy to overpack.
And when that happens, people drop off.
But none of that matters if the story feels heavy.
So we simplified.
Instead of stacking information, we focused on flow:
What...
animatedexplainermotiondesignstorytellingAnimationMotion DesignVisual DesignAdobe After EffectsAdobe Premiere ProDaVinci Resolve
