Afroz Ahmed

A comprehensive brand identity and design system for the Odisha Coffee Collective (OCC). This community-driven initiative connects indigenous coffee farmers with the modern Third Wave brewing scene. The visual language features a custom, hand-crafted mark blending traditional...

Here is a self portrait I made using ascii script 10 years ago during my college boredom.

Early in my career, I let "quick changes" eat up hours of my time for free. I thought I was being nice. I was actually hurting my business.

Now, at 10xstudio, I use a standard response when the scope starts to creep:

"I’d be happy to explore that direction! Since we’ve wrapped up...