Brand Personality and Visual Design Project

Brand personality - "Visually maximum, tonally minimal. A friend who shows up in neon but speaks at normal volume."

"Explored distorted/glitched letterforms but landed on a clean, confident custom rounded sans-serif . The simplicity allows color and context to carry the brand energy. Paired with a minimal bubble mark motif replacing the 'tittle' of the letter "i"."

Colour strategy - "Each SKU gets its own saturated gradient world, but all share the same framework. The cohesiveness makes the neons electric rather than chaotic."