Adam Saadi

Stop charging hourly. You're leaving money on the table.

Here's what I learned the hard way: Hourly = you get punished for being fast. Fixed price = you get rewarded for being good.

A logo that takes me 2 hours isn't worth less than one that...

🚫 Contra: “Stick to one font family”

The classic rule: Limit yourself to 1–2 fonts max. More than that looks amateur.

I call nonsense.

That rule was born from print budgets and early web limitations. Today, with variable fonts and fast connections, font mixing isn't the crime —...

Got it — here’s a tighter, punchier version that still stirs the pot and invites real debate.

Quit Your Goals. Seriously.

Every productivity guru tells you to set big, specific goals. I’m telling you it’s quietly keeping you stuck.

Here’s why goals are a trap:

1. They manufacture...

Don't niche down.

Everyone screams "specialize or die." But early on, being a generalist is smarter.

Say yes to random projects for 6 months. You'll discover:

What you actually enjoy

What pays unexpectedly well

What problem you love solving

Then niche with real data—not guesswork.

Generalize to find your edge. Specialize to scale it.