Tip: Scope the deliverable before you touch a single pixel.
The fastest way to blow a deadline (or a client relationship) is starting design work before you've nailed down what "done" looks like. Before I open Figma, WordPress, or Premiere, I write a one-liner for every deliverable: what it is, what format it ships in, and when it's due.
For a website build, that might be: "5-page responsive site, WordPress + Elementor, delivered as a live staging link by Friday." For a reel edit: "3 vertical reels, 15-30s each, exported as MP4, delivered within 48 hours."
It takes 10 minutes upfront and saves hours of revision ping-pong later. Clients trust you more when you define the finish line before the race starts.
This pulls from the kind of work you actually do (websites, reels, branding) so it reads as genuine experience, not generic advice. Want me to tweak the tone, length, or focus?
Designed the landing page for Smug — an AI support agent that resolves tickets, knows exactly when to escalate to a human, and has zero interest in pretending otherwise.
Most AI support tools go the humble, over-apologetic route. Smug does the opposite — the whole brand is built around a smug little cat mascot and copy like "Handled it. You're welcome." It's a genuinely fun brief: figuring out how to make confidence read as charming instead of obnoxious.
Bold electric blue and orange instead of the usual muted SaaS palette, because a product this confident shouldn't look shy about it. 💙