abril cornejo costas
I build brand voice and content for premium brands
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Brand & Content Strategy — Premium Snack Brand
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International Forum with Economist Impact
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Coordinated Puente Argentina's participation in the 41st Annual Congress of IAEF (Instituto Argentino de Ejecutivos de Finanzas), one of Argentina's leading financial executive institutions.
Managed the setup and production of Puente's on-site space, including a live interview series with key sector figures. Coordinated logistics, vendor management, and on-site execution across all touchpoints of the brand's presence at the event.
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Created branded content for Vulk, an Argentine eyewear brand, as part of a collaboration campaign.
Conceptualized, styled, and produced the visual content — responsible for creative direction, photography coordination, and final edit. Ensured the pieces aligned with the brand's aesthetic while maintaining an authentic personal voice.
Delivered ready-to-publish content optimized for Instagram feed and stories.
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Defined brand tone, voice, and visual identity for the social media presence of a premium single-ingredient snack brand launching in the Argentine market.
Developed the content strategy, creative direction, and grid aesthetic — conceptualizing and producing each piece using generative AI tools (Higgsfield, Claude, ChatGPT, Canva Pro) to maintain a consistent premium look and feel across all touchpoints.
Responsible for storytelling, campaign narrative, and content production for product launches.
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Full production of the International Forum "The Future of Business in the Southern Cone of Latin America," organized together with Economist Impact (The Economist Group).
Managed the complete event from logistics and vendor coordination to executive agenda and budget management. Took over full direction mid-production after a leadership change, delivering the event without reducing scope or quality.
300+ attendees including government leaders, private sector CEOs, and multilateral organization representatives. Venue: La Rural, Buenos Aires.
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