WenJu Hsieh
Psychology-trained UX researcher for AI-powered products
New to Contra
WenJu is ready for their next project!
Project title: TAIHU: User Research for a Conversational AI Knowledge Discovery Platform
Context: A multi-year research project at National Taiwan University to build a conversational AI platform that helps humanities scholars explore primary-source databases.
My role: As a...
Project title: E-commerce Brand Preference and Inventory Strategy
Context: Analyzed real shopper data provided by e-commerce platform 91APP through a university course partnership. The brief was open, so our team had to find its own insights and decide how to use the data. We...
Project title: Credit Card Customer Segmentation and Behavior Analysis
Context: Analyzed 7,000+ credit card transactions from a course dataset, which I cleaned and preprocessed, to understand customer value and spending behavior and to design differentiated marketing and...
