[adidas: Instagram + Activations]
adidas Korea: Turning Offline Energy into Social Stories
For the past few seasons, I’ve been leading social for two adidas Korea Instagram channels — one for performance, one for Originals. My sweet spot is where brand, content, and operations...
[Airbnb: 2 Listings]
Designing Stays That Guests Actually Want to Rebook
Before working with big brands, I learned a lot about “experience design” by hosting.
I launched and managed two Airbnb listings from scratch — and treated them like tiny, living brands.
I handled everything...
[Café & Bakery Visual Branding Series]
Café & Bakery Visual Branding: Turning “Nice Places” into Recognizable Brands
I’ve had the chance to work with three independent cafés and bakeries to shape how they show up visually — not just on social media, but at the counter where people...
[Dream Theater: Insurance Gen Z Pop-up]
Making Insurance Feel Like a Dream (Literally)
Insurance isn’t the easiest category to make lovable — especially for Gen Z.
With “Dream Theater,” I joined an insurance brand’s journey to rethink how they show up to younger audiences through...
[Christmas House: Character Brand Seasonal Pop-up]
Christmas House: From First Product Line to Full Seasonal Experience
“Christmas House” was a seasonal pop-up built to launch a production company’s first-ever global character product line. Instead of just placing products on...
