Jeki Moon
Scoutly owner - AI powered business opportunity analyst
New to Contra
Jeki is ready for their next project!
How do you turn a game discount into a 200% sales increase?
For this 2024 campaign, Scoutly focused on where Korean gamers actually discover, discuss, and recommend games — targeting high-intent IT and gaming communities rather than relying on broad advertising.
The strategy combined a limited-time discount with localized community content, selecting channels based on audience fit, engagement, purchasing behavior, and Korea’s highly active gaming culture.
The result: 200%+ sales growth during the campaign period, demonstrating how the right offer placed in the right community can turn attention into measurable revenue.
Scoutly’s approach: don’t just advertise to an audience — understand where they gather, what motivates them, and what makes them act.
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What if a travel platform’s existing global customer flow could become a new acquisition channel for a Korean clinic?
Scoutly analyzed the opportunity to connect an international travel agency with a Korean plastic surgery clinic, turning an existing base of 2,000+ monthly travelers into a potential medical-tourism funnel.
The project explored customer fit, conversion scenarios, package design, referral economics, international positioning, and partnership risks — with the goal of finding value for both businesses without building a customer channel from zero.
The key insight: sometimes growth doesn’t require finding more customers. It requires finding the right connection to customers who already exist.
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What if 1,000 gaming chairs weren’t a retail problem, but a B2B distribution opportunity?
Scoutly explored the South Korean gaming market from a different angle — focusing on PC cafés, customer traffic, competitor pricing, replacement demand, distribution targets, and unit economics.
Instead of asking “How do we sell 1,000 chairs?”, the research asked a better question: “Who already needs hundreds of them?”
The analysis revealed opportunities around PC café chains, premium gaming spaces, and high-traffic venues where seating directly affects customer experience.
This is how Scoutly approaches a project: find the market, understand the numbers, identify the buyers, and turn research into an actionable strategy.
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What if two containers of Korean seaweed could become a scalable Bangkok distribution opportunity?
Scoutly analyzed the opportunity from a business-first perspective — competitor pricing, Thai market positioning, B2B distribution channels, landed costs, margins, risks, and potential routes to market.
The research identified an interesting gap: Korean seaweed already carries strong product recognition, but the bigger opportunity may lie in how it is positioned, priced, and distributed locally.
This project shows what Scoutly is built for: turning a business idea into research, numbers, strategy, and a clearer decision on what to do next.
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