How do you turn a game discount into a 200% sales increase? For this 2024 campaign, Scoutly focus...How do you turn a game discount into a 200% sales increase? For this 2024 campaign, Scoutly focus...
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Jeki Moon
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How do you turn a game discount into a 200% sales increase?
For this 2024 campaign, Scoutly focused on where Korean gamers actually discover, discuss, and recommend games — targeting high-intent IT and gaming communities rather than relying on broad advertising.
The strategy combined a limited-time discount with localized community content, selecting channels based on audience fit, engagement, purchasing behavior, and Korea’s highly active gaming culture.
The result: 200%+ sales growth during the campaign period, demonstrating how the right offer placed in the right community can turn attention into measurable revenue.
Scoutly’s approach: don’t just advertise to an audience — understand where they gather, what motivates them, and what makes them act.
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