Sansi Branding

Quick brand perception test 👀

When choosing seafood, what makes a new brand feel trustworthy first?

A — A clear, professional visual identity B — Packaging that shows quality and freshness

For Yichao, I wanted both elements to work together: ocean blue communicates expertise and...

What should a seafood brand communicate first: freshness, trust, or appetite?

For Yichao, I wanted all three to work together.

The identity connects the ocean, the shrimp and the dining experience within one visual system—reflecting a brand that manages every step from aquaculture...

Freshness is easy to claim. Trust is harder to show.

For Yichao, I built the identity around one idea:

One shrimp. One source. One standard.

Rather than relying on generic seafood imagery, the visual system makes the care behind the product visible—from aquaculture to the dining...

Healthcare brands need credibility BUT!! credibility doesn’t have to feel cold.

For Zhi Clinic, I used a restrained visual system to balance clinical clarity with a calmer, more human sense of care. The botanical green brings warmth without losing professionalism, while the...